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Research article

First published 2023-9

The role of internal branding in managing sustainable brand transformation

Fatima Regany, Cristina Longo

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2003-9

International Brand Management and Strategy – the Case of I Nuovi Cosmetics

Thomas Tan Tsu Wee

Australasian Marketing Journal

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Research article

First published 2015-4

The Role of Internal Branding in Nonprofit Brand Management

Gordon Liu, Chris Chapleo, Wai Wai Ko [...]

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2013-3

Effects of DMO Coordination on Destination Brand Identity

Ilenia Bregoli

Journal of Travel Research

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Research article

First published 2019-11

Personality Congruence Among Brands,Recruiters,and Applicants During the Anticipatory Socialization Process

Alice Yeonjung Kang, Tiffany S. Legendre, Elizabeth A. Cartier

Journal of Hospitality & Tourism Research

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Research article

First published 2010-5

Brand Rights and Hotel Management Agreements

Chekitan S. Dev, John H. Thomas, John Buschman [...]

Cornell Hospitality Quarterly

Open access

Research article

First published 2022-12

Tapping into Middle Eastern Markets for Soft Drinks Industry of Bangladesh

Md. Khaled Amin, Mahmud Habib Zaman

Emerging Economies Cases Journal

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Research article

First published 2012-10

Tourist destination brand equity and internal stakeholders

Andrea Sartori, Cristina Mottironi, Magda Antonioli Corigliano

Journal of Vacation Marketing

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Research article

First published 2012-11

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries

Valentyna Melnyk, Kristina Klein, Franziska Völckner

Journal of Marketing

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Research article

First published 2001-6

Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture

Susan P. Douglas, C. Samuel Craig, Edwin J. Nijssen

Journal of International Marketing

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