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1-10 of 129 results for integrated marketing communications education

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Select article: Considerations for Integrated Marketing Communications Education: The Needs and Expectations from the Communications Workplace

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Research article

First published 2007-11

Considerations for Integrated Marketing Communications Education: The Needs and Expectations from the Communications Workplace

Torise A. Battle, Mariko Morimoto, Bryan H. Reber

Journal of Advertising Education

Select article: The Use of Short,Supplemental Content Videos in the Ad/PR Classroom

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Research article

First published 2020-11

The Use of Short,Supplemental Content Videos in the Ad/PR Classroom

John Murphy, Lindsay Bouchacourt

Journal of Advertising Education

Select article: Teaching Integrated Social Network Marketing Communication with a Portfolio of Experiential Exercises Methods

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Research article

First published 2011-5

Teaching Integrated Social Network Marketing Communication with a Portfolio of Experiential Exercises Methods

John J. Cronin

Journal of Advertising Education

Select article: The Role of Universities in the Entrepreneurship Industry

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Research article

First published 2008-2

The Role of Universities in the Entrepreneurship Industry

Pauric McGowan, Peter van der Sijde, David Kirby

Industry and Higher Education

Select article: When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education

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Research article

First published 2025-7

When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education

Unnati Narang, Vishal Sachdev, Ruichun Liu

Journal of Public Policy & Marketing

Select article: Unboxing higher education institutions’ marketing: A bibliometric analysis of effective communication strategies

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Research article

First published 2026

Unboxing higher education institutions’ marketing: A bibliometric analysis of effective communication strategies

Macarena Orgilés-Amorós

Research in Comparative and International Education

Select article: Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm

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Research article

First published 2001-04

Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm

Raquel Benbunan-Fich, Héctor R. Lozada, Stephen Pirog [...]

Journal of Marketing Education

Select article: Creating International Community Service Learning Experiences in a Capstone Marketing-Projects Course

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Research article

First published 2010-8

Creating International Community Service Learning Experiences in a Capstone Marketing-Projects Course

Lynn E. Metcalf

Journal of Marketing Education

Select article: How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

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Research article

First published 2011-12

How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

Paul Harrigan, Bev Hulbert

Journal of Marketing Education

Select article: Integrating Business Communication Skills into a Buyer-Behavior Course Project

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Research article

First published 1995-3

Integrating Business Communication Skills into a Buyer-Behavior Course Project

Alan P. Wunsch, Chuck Tomkovick

Business and Professional Communication Quarterly

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