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1-10 of 2789 results for influencer marketing effectiveness

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Select article: Influencer Marketing Effectiveness

Retricted access

Research article

First published 2022-11

Influencer Marketing Effectiveness

Fine F. Leung, Flora F. Gu, Yiwei Li [...]

Journal of Marketing

Select article: Exploring the Effect of User Motivations on Influencer Marketing Campaign Effectiveness

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Research article

First published 2025

Exploring the Effect of User Motivations on Influencer Marketing Campaign Effectiveness

Mansi Phogat, Tarannum Mohan

Abhigyan

Select article: Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Retricted access

Research article

First published 2014-3

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Hans Risselada, Peter C. Verhoef, Tammo H.A. Bijmolt

Journal of Marketing

Select article: Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

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Research article

First published 2006-10

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal [...]

Journal of Marketing

Select article: Analysis of the effectiveness of the augmented reality technique as an influence on the digital marketing

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Research article

First published 2024-11-15

Analysis of the effectiveness of the augmented reality technique as an influence on the digital marketing

G. Gokulkumari, Ibrahim Alhassan, Sulafah M. Basahel

Web Intelligence

Select article: The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

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Research article

First published 2012-1

The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

Hanna Kim, Eun-Jung Lee, Won-Moo Hur

Clothing and Textiles Research Journal

Select article: Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

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Research article

First published 2022-5

Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

Gerrit Sundermann, Juha Munnukka

Journal of Interactive Marketing

Select article: The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Open access

Research article

First published 2025-4

The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Prakash Singh, Lokesh Arora, Vimal Bhatt [...]

Sage Open

Select article: Disclosure of Vlog Advertising Targeted to Children

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Research article

First published 2020-11

Disclosure of Vlog Advertising Targeted to Children

Steffi De Jans, Liselot Hudders

Journal of Interactive Marketing

Select article: Emission Reduction Effect,Influencing Factors and Economic Impact of China’s Carbon Market: An Empirical Test Based on a Multi-Period DID Model

Open access

Research article

First published 2023-10

Emission Reduction Effect,Influencing Factors and Economic Impact of China’s Carbon Market: An Empirical Test Based on a Multi-Period DID Model

Heng Zhang, Ziwei Zhang, Keyuan Sun [...]

Sage Open

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