Sage Journals: Discover world-class research

Retricted access

Research article

First published 2025

Whose experiences shouldn’t be missed? Influence of social media endorsers and FOMO content on travel decisions

Daisy Lee, Tai-Ming Wut, Calvin Wan

Tourism and Hospitality Research

Open access

Research article

First published 2024-10

Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms

Andreas Lanz, Jacob Goldenberg, Daniel Shapira [...]

Journal of Marketing Research

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Research article

First published 2025-5

What Makes Consumers Purchase Social Media Influencers Endorsed Organic Food Products

Minji Kim, Hyelin (lina) Kim, Zihui Ma [...]

Cornell Hospitality Quarterly

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Research article

First published 2022-11

Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

Adrian Waltenrath, Christoph Brenner, Oliver Hinz

Journal of Interactive Marketing

Free access

Research article

First published 2001-10

Celebrity Endorsers and Adolescents: A Study of Gender Influences

Prashant Mishra, Upinder Dhar, Saifuddin Raotiwala

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 1997-3

An Examination of Influences Leading to Americans’ Endorsement of the Policy of Free Trade

Kent L. Granzin, Jeffrey D. Brazell, John J. Painter

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2024

New Voice Channel and Voice Endorsement: How the Information Displayed on Online Idea Management Platforms Influences Voice Endorsement?

Liang Liang, Guyang Tian, Xue Zhang [...]

International Journal of Business Communication

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Other

First published 1991-9

News Coverage,Endorsements and Personal Campaigning: The Influence of Non-Paid Activities in Congressional Elections

Ruth Ann Weaver-Lariscy, Spencer F. Tinkham

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2012-11

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Hyojin Kim, Chunsik Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2024

Working (out) with fitness influencers – benefits for the fitness influencer,user health,and the endorsed brand: Key factors and the role of gender and brand familiarity

Julia Durau, Sandra Diehl, Ralf Terlutter

DIGITAL HEALTH

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