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Research article

First published 2021-9

Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior

Hean Tat Keh, Di Wang, Li Yan

Journal of Marketing

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Research article

First published 1992-8

Fast Evaluation of the Compositional Rule of Inference in Fuzzy Control

M C Souami, K F Gill

Proceedings of the Institution of Mechanical Engineers,Part I: Journal of Systems and Control Engineering

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Research article

First published 2020-7

Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences

Julio Sevilla, Robert J. Meyer

Journal of Marketing

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Research article

First published 1994-8

Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto

Journal of Marketing Research

Open access

Research article

First published 2025

Competition and causal inference: Economic choice and welfare analysis under potential outcomes

Samuel DeCanio, Colin Jennings

Politics,Philosophy & Economics

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Research article

First published 2025-10

Consumers Believe Legal Products Are Less Effective Than Illegal Products

Rachel Gershon, Alicea Lieberman, Sydney E. Scott

Journal of Marketing Research

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Research article

First published 2017-9

The Case for a Bayesian Approach to Benefit-Risk Assessment:

Maria J. Costa, Weili He, Yannis Jemiai [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2011-6

The Social Utility of Feature Creep

Debora V. Thompson, Michael I. Norton

Journal of Marketing Research

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Research article

First published 2023-9

Marketing by Design: The Influence of Perceptual Structure on Brand Performance

Felipe M. Affonso, Chris Janiszewski

Journal of Marketing

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Research article

First published 2013-2

An Evaluation of Public Spending: The Effectiveness of a Government-Supported Networking Program in Flanders

Philippe Van Cauwenberge, Heidi Vander Bauwhede, Bilitis Schoonjans

Environment and Planning C: Politics and Space

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