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Retricted access

Research article

First published 2014-9

Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets

Christian Homburg, Halina Wilczek, Alexander Hahn

Journal of Marketing

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Research article

First published 2020-4

The relationship between market orientation,customer loyalty and business performance: A sample from the Western Europe hotel industry

Carlos Alberto Fernandes Sampaio, José Manuel Hernández Mogollón, Ricardo José de Ascensão Gouveia Rodrigues

Tourism and Hospitality Research

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Research article

First published 2012-12

An Empirical Investigation of the Effect of Customer Orientation on the Business Performance of French Firms: A Firm-Level Analysis of Direct and Moderation Effects

Sanja Pekovic, Sylvie Rolland

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2008-11

Customer Integration—A Key to an Implementation Perspective of Service Provision

Sabine Moeller

Journal of Service Research

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Research article

First published 2012-12

Impact of Market Orientation on Business Performance: Role of Employee Satisfaction and Customer Satisfaction

Jeevan Jyoti, Jyoti Sharma

Vision: The Journal of Business Perspective

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Research article

First published 2012-7

The Impact of Brand Equity on Customer Acquisition,Retention,and Profit Margin

Florian Stahl, Mark Heitmann, Donald R. Lehmann [...]

Journal of Marketing

Open access

Research article

First published 2021-4

Do Relationship Marketing Constructs Enhance Consumer Retention? An Empirical Study Within the Hotel Industry

Suha Fouad Salem

Sage Open

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Research article

First published 2004-2

A Direct Approach to Predicting Discretized Response in Target Marketing

Anand Bodapati, Sachin Gupta

Journal of Marketing Research

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Research article

First published 2006-05

Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools

Islam Karadag, Woo Gon Kim

Cornell Hospitality Quarterly

Open access

Research article

First published 2021-11

Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance

Boas Bamberger, Christian Homburg, Dominik M. Wielgos

Journal of Marketing

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