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Articles (252)

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1-10 of 252 results for incongruity theory

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Select article: Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches

Retricted access

Research article

First published 2004-06

Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches

Eun-Ju Lee, David W. Schumann

Marketing Theory

Select article: A Theory of Incongruent Experience

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Research article

First published 1965-6

A Theory of Incongruent Experience

J. T. Borhek

Sociological Perspectives

Select article: Autism spectrum disorder in contemporary American sitcoms: Narrative and social implication

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Research article

First published 2024-12

Autism spectrum disorder in contemporary American sitcoms: Narrative and social implication

Betty Kaklamanidou

Critical Studies in Television: The International Journal of Television Studies

Select article: Generalizability Theory and Experimental Design: Incongruity Between Analysis and Inference

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Research article

First published 1984

Generalizability Theory and Experimental Design: Incongruity Between Analysis and Inference

Kenneth D Hopkins

American Educational Research Journal

Select article: (Un)Funny Against All Odds: The Changing Landscape of Humour in Politics

Open access

Research article

First published 2025-2

(Un)Funny Against All Odds: The Changing Landscape of Humour in Politics

Daniel Beck, Alexander Spencer

Alternatives: Global,Local,Political

Select article: Onomatopoeia,Sound Effects and Humour in Japanese Anime and US Animation Films and Television

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Research article

First published 2023-11

Onomatopoeia,Sound Effects and Humour in Japanese Anime and US Animation Films and Television

Lei Ye

Animation

Select article: Manufactured “Mismatch”

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Research article

First published 2017-4

Manufactured “Mismatch”

Kwan-Lamar Blount-Hill, Victor St. John

Race and Justice

Select article: Attentional control adjustments in Eriksen and Stroop task performance can be independent of response conflict

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Research article

First published 2011-6

Attentional control adjustments in Eriksen and Stroop task performance can be independent of response conflict

Martijn J. M. Lamers, Ardi Roelofs

Quarterly Journal of Experimental Psychology

Select article: Stereotypical Perception in Management: A Review and Expansion of Role Congruity Theory

Open access

Research article

First published 2024-1

Stereotypical Perception in Management: A Review and Expansion of Role Congruity Theory

María del Carmen Triana, Ruixiang Song, Cyril Taewoong Um [...]

Journal of Management

Select article: Interest Incongruence and Job Performance: Examining the Moderating Roles of Job Crafting and Positive Affect

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Research article

First published 2022-5

Interest Incongruence and Job Performance: Examining the Moderating Roles of Job Crafting and Positive Affect

Junyi Li, Hui Yang, Qingxiong Weng [...]

Journal of Career Assessment

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