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Articles (365)

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1-10 of 365 results for in-platform advertising

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Select article: Advertising as governance: The digital commodity audience and platform advertising dependency

Open access

Research article

First published 2024-9

Advertising as governance: The digital commodity audience and platform advertising dependency

Daniel Joseph, Sophie Bishop

Media,Culture & Society

Select article: Customer Satisfaction,Advertising Competition,and Platform Performance

Retricted access

Research article

First published 2022-04

Customer Satisfaction,Advertising Competition,and Platform Performance

Chaolin Yang, Liang Guo, Sean X. Zhou

Production and Operations Management

Select article: Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth

Retricted access

Research article

First published 2019-09

Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth

Yonghua Ji, Ruibing Wang, Qinglong Gou

Production and Operations Management

Select article: Analyzing institutional platform power: Evolving relations of dependence in the mobile digital advertising ecosystem

Open access

Research article

First published 2025-4

Analyzing institutional platform power: Evolving relations of dependence in the mobile digital advertising ecosystem

David B Nieborg, Thomas Poell

New Media & Society

Select article: Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Retricted access

Research article

First published 2024

Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Haoyan Sun, Eric (Er) Fang, Beibei Dong [...]

Production and Operations Management

Select article: A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

Retricted access

Research article

First published 2017-02

A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

Lin Hao, Hong Guo, Robert F. Easley

Production and Operations Management

Select article: Optimal Contract Under Endogenous Platform Services: Implications of Tax and Advertising

Retricted access

Other

First published 2024-12

Optimal Contract Under Endogenous Platform Services: Implications of Tax and Advertising

Sangita Poddar, Tanmoyee Banerjee (Chatterjee), Swapnendu Banerjee

Studies in Microeconomics

Select article: Deriving a tangible promotional calculus: platform monopolies and political advertising

Retricted access

Research article

First published 2020-8

Deriving a tangible promotional calculus: platform monopolies and political advertising

Media International Australia

Select article: The wall between journalism and advertising in times of platformization of the news. Evidence from the Italian case

Retricted access

Research article

First published 2026-3

The wall between journalism and advertising in times of platformization of the news. Evidence from the Italian case

Christian Ruggiero, Luca Serafini, Mauro Bomba

Journalism

Select article: Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

Retricted access

Research article

First published 2015-6

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

Eric (ER) Fang, Xiaoling Li, Minxue Huang [...]

Journal of Marketing Research

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