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Research article

First published 2017-5

Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory

José Martí-Parreño, Jesús Bermejo-Berros, Joaquín Aldás-Manzano

Journal of Interactive Marketing

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Research article

First published 2013-9

Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Laura Owen

Journal of Public Policy & Marketing

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Research article

First published 2014-12

Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues

Patrick Walsh, Matthew H. Zimmerman, Galen Clavio [...]

Communication & Sport

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Research article

First published 2008-12

Brand Recall and Recognition: A Comparison of Television and Sport Video Games as Presentation Modes

Patrick Walsh, Yongjae Kim, Stephen D. Ross

Sport Marketing Quarterly

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Research article

First published 2016-11

Winning versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness

Tathagata Ghosh

Journal of Interactive Marketing

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Research article

First published 2016-11

The Persuasive Power of Advergames: A Content Analysis Focusing on Persuasive Mechanisms in Advergames

Johanna Roettl, Martin Waiguny, Ralf Terlutter

Australasian Marketing Journal

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Case report

First published 2015-12

MGA Entertainment,Consumer Entertainment Products Company: Marketing Strategies for ‘Bratz’

Jayesh D. Patel, Rohit H. Trivedi, Jignasa Savalia

South Asian Journal of Business and Management Cases

Open access

Research article

First published 2025

The Impact of Planogram Design and Display Fees on Retail Category Management

Yasin Alan, Mümin Kurtuluş, Alper Nakkas

Production and Operations Management

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