Search results: Sage Journals

Restricted accessResearch articleFirst published March, 2026

The Impact of Electronic Word-of-Mouth on Exploratory Buying Behavior Tendencies and Impulsive Purchasing of Sports Brand Products

Yu-Tai Wu

Sport Marketing Quarterly

Restricted accessResearch articleFirst published February, 1967

David T. Kollat, Ronald P. Willett

Journal of Marketing Research

Restricted accessResearch articleFirst published June, 2013

Chen-Yueh Chen, Yi-Hsiu Lin, Wen-Mei Chang

Sport Marketing Quarterly

Restricted accessResearch articleFirst published March, 1991

Yu K. Han, George A. Morgan, Antigone Kotsiopulos [...]

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published August, 1968

Richard W. Pollay

Journal of Marketing Research

Restricted accessResearch articleFirst published August, 1968

Ronald P. Willett, David T. Kollat

Journal of Marketing Research

Open accessResearch articleFirst published April, 2025

Tri-Quan Dang, Luan-Thanh Nguyen, Dang Thi Viet Duc

Sage Open

Restricted accessResearch articleFirst published July, 2016

Sandra Maria Correia Loureiro, Michael Breazeale

Clothing and Textiles Research Journal

Open accessResearch articleFirst published 2016

Tracy Packiam Alloway, Ashlee Gerzina, Robert Moulder

Comprehensive Psychology

Restricted accessResearch articleFirst published April, 2023

Taehyee Um, Namho Chung, Jason Stienmetz

Journal of Vacation Marketing