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Articles (33)

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1-10 of 33 results for impulsive purchase behavior

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Select article: The Impact of Electronic Word-of-Mouth on Exploratory Buying Behavior Tendencies and Impulsive Purchasing of Sports Brand Products

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Research article

First published 2026-3

The Impact of Electronic Word-of-Mouth on Exploratory Buying Behavior Tendencies and Impulsive Purchasing of Sports Brand Products

Yu-Tai Wu

Sport Marketing Quarterly

Select article: Customer Impulse Purchasing Behavior

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Research article

First published 1967-2

Customer Impulse Purchasing Behavior

David T. Kollat, Ronald P. Willett

Journal of Marketing Research

Select article: Impulsive Purchasing Behavior for Professional Sports Team-Licensed Merchandise—From the Perspective of Group Effects

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Research article

First published 2013-6

Impulsive Purchasing Behavior for Professional Sports Team-Licensed Merchandise—From the Perspective of Group Effects

Chen-Yueh Chen, Yi-Hsiu Lin, Wen-Mei Chang

Sport Marketing Quarterly

Select article: Impulse Buying Behavior of Apparel Purchasers

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Research article

First published 1991-03

Impulse Buying Behavior of Apparel Purchasers

Yu K. Han, George A. Morgan, Antigone Kotsiopulos [...]

Clothing and Textiles Research Journal

Select article: Customer Impulse Purchasing Behavior: A Reexamination

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Research article

First published 1968-8

Customer Impulse Purchasing Behavior: A Reexamination

Richard W. Pollay

Journal of Marketing Research

Select article: Customer Impulse Purchasing Behavior: Some Research Notes and a Reply

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Research article

First published 1968-8

Customer Impulse Purchasing Behavior: Some Research Notes and a Reply

Ronald P. Willett, David T. Kollat

Journal of Marketing Research

Select article: Impulsive Buying and Compulsive Buying in Social Commerce: An Integrated Analysis using the Cognitive-Affective-Behavior Model and Theory of Consumption Values with PLS-SEM

Open access

Research article

First published 2025-4

Impulsive Buying and Compulsive Buying in Social Commerce: An Integrated Analysis using the Cognitive-Affective-Behavior Model and Theory of Consumption Values with PLS-SEM

Tri-Quan Dang, Luan-Thanh Nguyen, Dang Thi Viet Duc

Sage Open

Select article: Pressing the Buy Button

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Research article

First published 2016-7

Pressing the Buy Button

Sandra Maria Correia Loureiro, Michael Breazeale

Clothing and Textiles Research Journal

Select article: Investigating the Roles of Affective Processes,Trait Impulsivity,and Working Memory in Impulsive Buying Behaviors

Open access

Research article

First published 2016

Investigating the Roles of Affective Processes,Trait Impulsivity,and Working Memory in Impulsive Buying Behaviors

Tracy Packiam Alloway, Ashlee Gerzina, Robert Moulder

Comprehensive Psychology

Select article: Factors affecting consumers’ impulsive buying behavior in tourism mobile commerce using SEM and fsQCA

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Research article

First published 2023-4

Factors affecting consumers’ impulsive buying behavior in tourism mobile commerce using SEM and fsQCA

Taehyee Um, Namho Chung, Jason Stienmetz

Journal of Vacation Marketing

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