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Articles (82)

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1-10 of 82 results for impoverished markets

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Select article: “Socially Responsible Marketing” To,With,and For Impoverished Populations

Retricted access

Research article

First published 2022-12

“Socially Responsible Marketing” To,With,and For Impoverished Populations

Nicholas J.C. Santos

Journal of Macromarketing

Select article: Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments

Retricted access

Research article

First published 2009-4

Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments

Nicholas J.C. Santos, Gene R. Laczniak

Journal of Public Policy & Marketing

Select article: Developing Market Insights,Ethnographic Research Skills,and Compassion Through Field Studies in Impoverished Markets

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Research article

First published 2025

Developing Market Insights,Ethnographic Research Skills,and Compassion Through Field Studies in Impoverished Markets

Sujit Raghunathrao Jagadale

Journal of Marketing Education

Select article: The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing

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Research article

First published 2011-06

The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing

Gene R. Laczniak, Nicholas J. C. Santos

Journal of Macromarketing

Select article: Assessing Perceptions of the Integrative Justice Model Propositions

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Research article

First published 2016-3

Assessing Perceptions of the Integrative Justice Model Propositions

Tina M. Facca-Miess, Nicholas J. C. Santos

Journal of Macromarketing

Select article: Theory of marketplace morality and impoverished consumers

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Article commentary

First published 2018-9

Theory of marketplace morality and impoverished consumers

Ronald Paul Hill

Marketing Theory

Select article: Poverty and Materialism: A Look at Impoverished versus Affluent Children

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Research article

First published 2014-4

Poverty and Materialism: A Look at Impoverished versus Affluent Children

Lan Nguyen Chaplin, Ronald Paul Hill, Deborah Roedder John

Journal of Public Policy & Marketing

Select article: A Historical Review of Local Intermediaries in Impoverished Contexts

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Research article

First published 2019-9

A Historical Review of Local Intermediaries in Impoverished Contexts

Stefanie Beninger, Stanley J. Shapiro

Journal of Macromarketing

Select article: The high yen crisis in Japan

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Research article

First published 1988-2

The high yen crisis in Japan

Rod Steven

Capital & Class

Select article: Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces

Open access

Research article

First published 2022-4

Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces

Carlos M. Jardon, Xavier Martinez-Cobas

Sage Open

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