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1-10 of 34 results for immersive marketing strategies

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Select article: Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed,budget-conscious audience?

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Research article

First published 2025-5-11

Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed,budget-conscious audience?

Sridevi Gopakumar, Madhava Priya Dananjayan

Journal of Information Technology Teaching Cases

Select article: Innovativeness or Involvement: How Virtual Reality Influences Nostalgic Emotion and Imagery in Travel Intention

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Research article

First published 2024-8

Innovativeness or Involvement: How Virtual Reality Influences Nostalgic Emotion and Imagery in Travel Intention

I. Putu Gede Iwan Trisna Jaya, Chyi Jaw

Journal of Hospitality & Tourism Research

Select article: Escape From Passive Learning: Harnessing Gamified Digital Educational Escape Rooms for Immersive Marketing Education

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Research article

First published 2025-12

Escape From Passive Learning: Harnessing Gamified Digital Educational Escape Rooms for Immersive Marketing Education

Purvi Shah, Nandini Ajit Gadekar, Steven S. Taylor

Journal of Marketing Education

Select article: The Convergence of the Metaverse,Artificial Intelligence,and Marketing

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First published 2025-11

The Convergence of the Metaverse,Artificial Intelligence,and Marketing

Muhammad Junaid

Human Systems Management

Select article: Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness

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Research article

First published 2025-12

Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness

Zeyang Li, Lei Jia

Communication & Sport

Select article: Filli Café: Experience Tea and Talk

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Research article

First published 2023-3

Filli Café: Experience Tea and Talk

Vimi Jham

Asian Journal of Management Cases

Select article: Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

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Research article

First published 2016-11

Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

Mitchell Hamilton, Velitchka D. Kaltcheva, Andrew J. Rohm

Journal of Interactive Marketing

Select article: Data Mining in Tourism Data Analysis: Inbound Visitors to Japan

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Research article

First published 2018-3

Data Mining in Tourism Data Analysis: Inbound Visitors to Japan

Valeriya Shapoval, Morgan C. Wang, Tadayuki Hara [...]

Journal of Travel Research

Select article: Unveiling the Barriers and Drivers of Virtual Fashion Adoption: Netnographic Insights from Instagram Discourse

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Research article

First published 2026-1

Unveiling the Barriers and Drivers of Virtual Fashion Adoption: Netnographic Insights from Instagram Discourse

Kyuree Kim, Angie Lee, Suhyoung Ahn

Clothing and Textiles Research Journal

Select article: Netflix in Mexico: An Example of the Tech Giant’s Transnational Business Strategies

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Research article

First published 2023-1

Netflix in Mexico: An Example of the Tech Giant’s Transnational Business Strategies

Rodrigo Gómez, Argelia Muñoz Larroa

Television & New Media

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