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Articles (169)

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1-10 of 169 results for image congruence

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Select article: Image Congruence and the Adoption of Service Innovations

Retricted access

Research article

First published 2005-05

Image Congruence and the Adoption of Service Innovations

Mirella Kleijnen, Ko de Ruyter, Tor W. Andreassen

Journal of Service Research

Select article: Image Congruence and Relationship Quality in Predicting Switching Intention

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Research article

First published 2013-8

Image Congruence and Relationship Quality in Predicting Switching Intention

Heesup Han, Sunghyup Sean Hyun

Journal of Hospitality & Tourism Research

Select article: The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Retricted access

Research article

First published 2005-11

The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Ki-Joon Back

Journal of Hospitality & Tourism Research

Select article: Relationships Among Image Congruence,Consumption Emotions,and Customer Loyalty in the Lodging Industry

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Research article

First published 2008-11

Relationships Among Image Congruence,Consumption Emotions,and Customer Loyalty in the Lodging Industry

Heesup Han, Ki-Joon Back

Journal of Hospitality & Tourism Research

Select article: Do You See What I See? Perceptions and Effects of Image–Text Congruency in Online Climate Change News

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Research article

First published 2024

Do You See What I See? Perceptions and Effects of Image–Text Congruency in Online Climate Change News

Afrooz Mosallaei, Lauren Feldman

Journalism & Mass Communication Quarterly

Select article: Country Club Members’ Perceptions of Value,Image Congruence,and Switching Costs: an Exploratory Study of Country Club Members’ Loyalty

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Research article

First published 2009-11

Country Club Members’ Perceptions of Value,Image Congruence,and Switching Costs: an Exploratory Study of Country Club Members’ Loyalty

Ki-Joon Back, Jin-Soo Lee

Journal of Hospitality & Tourism Research

Select article: Perceived Congruence between the Changing Patterns of a Visual Image and Pitch of a Sound

Open access

Abstract

First published 2011

Perceived Congruence between the Changing Patterns of a Visual Image and Pitch of a Sound

Ki-Hong Kim, Xun Su, Shin-ichiro Iwamiya

i-Perception

Select article: Image Congruence and the Treatment of Difference Scores in Organizational Choice Research

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Research article

First published 1982-02

Image Congruence and the Treatment of Difference Scores in Organizational Choice Research

Thomas L. Keon, Janina C. Latack, John P. Wanous

Human Relations

Select article: Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence

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Other

First published 1997-06

Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence

M. Joseph Sirgy, Dhruv Grewal, Tamara F. Mangleburg [...]

Journal of the Academy of Marketing Science

Select article: Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

Open access

Research article

First published 2025-2

Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

Popi Sotiriadou, Annika Linsner, Kirstin Hallmann [...]

Australasian Marketing Journal

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