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Research article

First published 2022-6

How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness

Xiaodong Nie, Zhiyong Yang, Yinlong Zhang [...]

Journal of Marketing Research

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Research article

First published 2023-1

Taking Alternative Routes? Examining Mainstream and Alternative Media Consumption Based on Political Identity

Joel Funk, Cindy Price Schultz, Kristen D. Landreville

Media Watch

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Research article

First published 2020-12

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Chris Hydock, Neeru Paharia, Sean Blair

Journal of Marketing Research

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Research article

First published 2019-6

The market between symbolic violence and emancipation: The case of female hardcore gamers

Alexandre Tiercelin, Eric Remy

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2026

Social practices and identity-work: Life course changes as sites for clothing and textile disposal

Anna Schytte Sigaard

Journal of Consumer Culture

Open access

Research article

First published 2011-3

Class Formation and Consumption among Middle-Class Professionals in Shenzhen

Jacqueline Elfick

Journal of Current Chinese Affairs

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Research article

First published 2016-12

Discourse and identity in the Hong Kong comic magazine Teddy Boy

Anthony Fung, Boris Pun

Global Media and China

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Research article

First published 2017-4

Interwoven Statesmanship and Sports Fandom

Michael B. Devlin, Andrew C. Billings, Kenon A. Brown

Communication & Sport

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Research article

First published 2026-3

When less is more: Exploring the role of silence in consumers’ identity work

Noémie Dehling

Marketing Theory

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Research article

First published 2014-10

Commercial music radio,race and identity in South Africa

Tanja Estella Bosch

Media,Culture & Society

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