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Research article

First published 1984-5

Hybrid Models for Conjoint Analysis: An Expository Review

Paul E. Green

Journal of Marketing Research

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Research article

First published 1988-06

Cluster Analysis Versus Q-Type Factor Analysis As A Disaggregation Method In Hybrid Conjoint Modeling: An Empirical Investigation

Ishmael P. Akaah

Journal of the Academy of Marketing Science

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Research article

First published 1996-10

Hybrid Conjoint Analysis as a Research Technique to Measure Meeting Planners' Preferences in Hotel Selection

Clark Hu, Stephen J. Hiemstra

Journal of Travel Research

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Research article

First published 2002-5

Bayesian Prediction in Hybrid Conjoint Analysis

Frenkel Ter Hofstede, Youngchan Kim, Michel Wedel

Journal of Marketing Research

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Research article

First published 1981-01

A Hybrid Utility Estimation Model for Conjoint Analysis

Paul E. Green, Stephen M. Goldberg, Mila Montemayor

Journal of Marketing

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Research article

First published 2015-9

Differentiating Subjective and Objective Attributes of Experience Products to Estimate Willingness to Pay Price Premium

Atanu Adhikari

Journal of Travel Research

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Research article

First published 2006-7

The Pathogenesis of Villitis of Unknown Etiology: Analysis with a New Conjoint Immunohistochemistry-in Situ Hybridization Procedure to Identify Specific Maternal and Fetal Cells

David Myerson, Rachael K. Parkin, Kurt Benirschke [...]

Pediatric and Developmental Pathology

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Research article

First published 2019-10

Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand

Paul B. Ellickson, Mitchell J. Lovett, Bhoomija Ranjan

Journal of Marketing Research

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Research article

First published 2018-6

Social Investing: What Matters From the Perspective of Social Enterprises?

Judith Mayer, Barbara Scheck

Nonprofit and Voluntary Sector Quarterly

Open access

Research article

First published 2018-1

Understanding Midwives’ Preferences for Providing Information About Newborn Bloodspot Screening

Stuart James Wright, Fiona Ulph, Tina Lavender [...]

MDM Policy & Practice

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