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1-10 of 58 results for human versus AI

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Select article: AI versus human-generated hotel pricing: Unpacking consumer perceptions of trustworthiness and fairness

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Research article

First published 2025

AI versus human-generated hotel pricing: Unpacking consumer perceptions of trustworthiness and fairness

Sung W. Lee, Amit Sharma

Tourism Economics

Select article: The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations

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Research article

First published 2025-7

The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations

Manhui Jin, Zhiyong Yang, Traci L. Freling [...]

Journal of Public Policy & Marketing

Select article: When AI takes the wheel: The effectiveness of AI versus human-generated content in tourism marketing

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Research article

First published 2025

When AI takes the wheel: The effectiveness of AI versus human-generated content in tourism marketing

Chengxi Li, Qi Cao, Sheng Hua [...]

Journal of Vacation Marketing

Select article: Assessing the Utility of AI Versus Human-Created MCQs in Pediatric Medical Education

Open access

Research article

First published 2026

Assessing the Utility of AI Versus Human-Created MCQs in Pediatric Medical Education

James Knight, Richard G. McGee, Bunmi S. Malau-Aduli [...]

Journal of Medical Education and Curricular Development

Select article: ChatGPT as a Jury? Multi-Modal AI Versus Human Evaluation in an Architectural Design Competition

Open access

Research article

First published 2025-10

ChatGPT as a Jury? Multi-Modal AI Versus Human Evaluation in an Architectural Design Competition

Edibe Begüm Özeren, Ömer Özeren

Sage Open

Select article: ChatGPT theses. Identifying distinctive markers in AI-generated versus human-created texts: A multimodal analysis in university education

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Research article

First published 2025

ChatGPT theses. Identifying distinctive markers in AI-generated versus human-created texts: A multimodal analysis in university education

Lukasz Nowacki, Agata Ewa Wrochna

E-Learning and Digital Media

Select article: Linguistic Markers of Inherently False AI Communication and Intentionally False Human Communication: Evidence From Hotel Reviews

Free access

Research article

First published 2024-1

Linguistic Markers of Inherently False AI Communication and Intentionally False Human Communication: Evidence From Hotel Reviews

David M. Markowitz, Jeffrey T. Hancock, Jeremy N. Bailenson

Journal of Language and Social Psychology

Select article: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

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Research article

First published 2021-3

Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

Xueming Luo, Marco Shaojun Qin, Zheng Fang [...]

Journal of Marketing

Select article: Artificial Intelligence and the Psychology of Human Connection

Open access

Research article

First published 2026-3

Artificial Intelligence and the Psychology of Human Connection

Ryan L. Boyd, David M. Markowitz

Perspectives on Psychological Science

Select article: Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure

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Research article

First published 2022-11

Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure

Tae Woo Kim, Li Jiang, Adam Duhachek [...]

Journal of Service Research

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