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Open access

Research article

First published 2024-3

Impact of Athlete Brand Image Dimensions on the Young Consumers’ Psychological Attachment

Shibin K., Abdul Azees P.

NMIMS Management Review

Retricted access

Research article

First published 2020-3

Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup

Claudio Rocha, Fiona Wyse

Sport Marketing Quarterly

Retricted access

Research article

First published 2017-7

Too Good To Be True? Effect of Consumers’ Brand Schemas on Apparel Brands’ Fair Labor Marketing Messages

Gargi Bhaduri, Jung E. Ha-Brookshire, Glenn Leshner

Clothing and Textiles Research Journal

Retricted access

Research article

First published 2020-8

Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes

Asha Binu Raj

Global Business Review

Retricted access

Research article

First published 2025-4

Airbnb on TikTok: Brand Perception Through User Engagement and Sentiment Trends

Julia Marti-Ochoa, Eva Martin-Fuentes, Berta Ferrer-Rosell

Social Science Computer Review

Retricted access

Research article

First published 2025-2

From Premium to Mass: How Service Robots Shift Brand Premiumness

Chi Hoang, Xiaoyan (Jenny) Liu, Sharon Ng

Journal of Service Research

Retricted access

Research article

First published 2017-1

The impact of human-induced environmental destruction on destination image perception and travel behaviour

Javier Salvatierra, Gabrielle Walters

Journal of Vacation Marketing

Open access

Research article

First published 2024-3

Branding ‘progressive’ security: The case of Sweden

Wayne Stephen Coetzee, Sebastian Larsson, Joakim Berndtsson

Cooperation and Conflict

Open access

Research article

First published 2025-4

Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce

Yiwei Zhao, Wonjun Chung

Sage Open

Retricted access

Research article

First published 2007-02

A Media Perspective on HRD

David McGuire, Christine Cross, Claire Murphy

Advances in Developing Human Resources

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