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1-5 of 5 results for hotel rebranding

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Retricted access

Research article

First published 2009-08

Hotel Rebranding and Rescaling

Bjorn Hanson, Anna S. Mattila, John W. O'Neill [...]

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2015-12

Yi-Lin Tsai, Chekitan s. Dev, Pradeep Chintagunta

Journal of Marketing Research

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Case report

First published 2026-3

Anubhav Mishra, Sambit Kumar Sahu, Sayli Kingaonkar

Asian Journal of Management Cases

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Research article

First published 2021-5

Isabella Blengini, Prashant Das

Cornell Hospitality Quarterly

Open access

Other

First published 2024-6

Mahak Manzoor, Saif Siddiqui

Emerging Economies Cases Journal