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Articles (31)

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1-10 of 31 results for hotel brand quality

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Select article: Hotel brand personality and brand quality

Retricted access

Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

Select article: Unlocking hotel brand advocacy: The role of perceived technological empowerment,AI service quality,and customer readiness

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Research article

First published 2026

Unlocking hotel brand advocacy: The role of perceived technological empowerment,AI service quality,and customer readiness

Hazem Ahmed Khairy, Wagih M. E. Salama, Mohamed Ahmed Suliman

Human Systems Management

Select article: Transforming Brand Identity to Hotel Performance: The Moderating Effect of Social Capital

Open access

Research article

First published 2023-9

Transforming Brand Identity to Hotel Performance: The Moderating Effect of Social Capital

Daisy X. F. Fan, Cathy H. C. Hsu, Andy Xiaofeng Liu

Journal of Hospitality & Tourism Research

Select article: Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

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Research article

First published 2020-2

Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

Reham Touni, Woo Gon Kim, Hyung-Min Choi [...]

Journal of Hospitality & Tourism Research

Select article: Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality

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Research article

First published 2022-2

Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality

Sann Ryu, Yun-na Park, Jungkun Park

Cornell Hospitality Quarterly

Select article: The effect of multiple hotel brand extensions

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Research article

First published 2015-1

The effect of multiple hotel brand extensions

Patcharaporn Mahasuweerachai, Hailin Qu

Tourism and Hospitality Research

Select article: Is There an Economic Rent for Island Hotels?

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Research article

First published 2008-3

Is There an Economic Rent for Island Hotels?

Juan Prieto-Rodriguez, Manuel Gonzalez-Díaz

Tourism Economics

Select article: Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

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Research article

First published 2008-05

Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

Woo Gon Kim, Bongran Jin-Sun, Hyun Jeong Kim

Journal of Hospitality & Tourism Research

Select article: “The People Make the Brand”

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Research article

First published 2014-2

“The People Make the Brand”

Scott A. Hurrell, Dora Scholarios

Journal of Service Research

Select article: Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

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Research article

First published 2020-5

Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

Shun Ye, Linfeng (Zenny) Wu, Soyon Paek

Cornell Hospitality Quarterly

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