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Articles (9)

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1-9 of 9 results for hotel brand efficiency

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Select article: The Competitive Market Efficiency of Hotel Brands: An Application of Data Envelopment Analysis

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Research article

First published 2002-11

The Competitive Market Efficiency of Hotel Brands: An Application of Data Envelopment Analysis

James R. Brown, Cliff T. Ragsdale

Journal of Hospitality & Tourism Research

Select article: Brand strategy scope and advertising spending: The more the better?

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Research article

First published 2021-2

Brand strategy scope and advertising spending: The more the better?

Ricardo Sellers-Rubio, Aurora Calderón-Martínez

Tourism Economics

Select article: Strategy Divergence and Performance Polarization in the Hotel Industry

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Research article

First published 2025-2

Strategy Divergence and Performance Polarization in the Hotel Industry

Changhee Kim, Jaeho Shin, Hongsuk Yang [...]

Cornell Hospitality Quarterly

Select article: Looking Beyond RevPAR

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Research article

First published 1999-04

Looking Beyond RevPAR

James R. Brown, Chekitan S. Dev

Cornell Hospitality Quarterly

Select article: Increasing Hotel Loyalty Through Psychological Ownership

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Research article

First published 2025-8

Increasing Hotel Loyalty Through Psychological Ownership

Y. Rin Yoon, Joann Peck, Suzanne B. Shu

Cornell Hospitality Quarterly

Select article: Data analytics dilemma at Alpen Hotel

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Research article

First published 2019-11

Data analytics dilemma at Alpen Hotel

Tammy Wee, Arif Perdana, Detlev Remy

Journal of Information Technology Teaching Cases

Select article: Impact of COVID-19 on Operational Efficiency of Indian Hotel and Restaurant Sector

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Research article

First published 2025

Impact of COVID-19 on Operational Efficiency of Indian Hotel and Restaurant Sector

Studies in Microeconomics

Select article: Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry

Open access

Research article

First published 2026

Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry

Agata Leszkiewicz, Sarang Sunder, V Kumar [...]

Production and Operations Management

Select article: An Aid in Selecting the Brand,Size and Other Strategic Choices for a Hotel

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Research article

First published 1997-2

An Aid in Selecting the Brand,Size and Other Strategic Choices for a Hotel

Richard C. Morey, David A. Dittman

Journal of Hospitality & Tourism Research

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