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Articles (223)

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1-10 of 223 results for history of marketing theory

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Select article: A comment on the relationship between the history of marketing thought and the development of marketing theory

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Review article

First published 2011-12

A comment on the relationship between the history of marketing thought and the development of marketing theory

Eric H. Shaw

Marketing Theory

Select article: On the intersection of marketing history and marketing theory

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Review article

First published 2011-12

On the intersection of marketing history and marketing theory

Shelby D. Hunt

Marketing Theory

Select article: Examining the influence of articles involving marketing history,thought,and theory: A Journal of Marketing citation analysis,1950s-1990s

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Research article

First published 2005-09

Examining the influence of articles involving marketing history,thought,and theory: A Journal of Marketing citation analysis,1950s-1990s

Raymond Hubbard, Andrew T. Norman, Chip E. Miller

Marketing Theory

Select article: Marketing theory as history

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Review article

First published 2011-12

Marketing theory as history

Ben Wooliscroft

Marketing Theory

Select article: Reflections on the history of marketing thought and theory development

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Review article

First published 2011-12

Reflections on the history of marketing thought and theory development

Robert D. Tamilia

Marketing Theory

Select article: Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory

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Research article

First published 1990-09

Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory

Barbara B. Stern

Journal of the Academy of Marketing Science

Select article: The Theory of Monopolistic Competition,Marketing’s Intellectual History,and the Product Differentiation Versus Market Segmentation Controversy

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Research article

First published 2011-3

The Theory of Monopolistic Competition,Marketing’s Intellectual History,and the Product Differentiation Versus Market Segmentation Controversy

Shelby D. Hunt

Journal of Macromarketing

Select article: Co-authoring tomorrow

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Review article

First published 2011-12

Co-authoring tomorrow

Christine Domegan

Marketing Theory

Select article: The double helix of marketing

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Review article

First published 2011-12

The double helix of marketing

Jagdish N. Sheth

Marketing Theory

Select article: Life History Meets Economic Theory: The Experiences of Three Working-Class Women in a Local Labour Market

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Research article

First published 1993-09

Life History Meets Economic Theory: The Experiences of Three Working-Class Women in a Local Labour Market

Ian Watson

Work,Employment and Society

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