You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (33)

Journals (0)

1-10 of 33 results for history in macromarketing

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Historical Research in the Journal of Macromarketing,1981–2005

Retricted access

Research article

First published 2006-12

Historical Research in the Journal of Macromarketing,1981–2005

D. G. Brian Jones, Eric H. Shaw

Journal of Macromarketing

Select article: Can Macromarketing Learn from 40,000 Years of History?

Retricted access

Article commentary

First published 2017

Can Macromarketing Learn from 40,000 Years of History?

Roger Layton

Journal of Macromarketing

Select article: Institutional Norms and the Institutionalization of Macromarketing: Historical Insights,the Long Macro View,and Service-Dominant Logic

Retricted access

Research article

First published 2020-9

Institutional Norms and the Institutionalization of Macromarketing: Historical Insights,the Long Macro View,and Service-Dominant Logic

Shelby D. Hunt

Journal of Macromarketing

Select article: Our Obsolete Marketing Mentality: George Fisk,Meet Karl Polanyi

Retricted access

Research article

First published 2021-3

Our Obsolete Marketing Mentality: George Fisk,Meet Karl Polanyi

Raymond Benton

Journal of Macromarketing

Select article: Macromarketing,the Indispensable Discipline

Retricted access

Introduction

First published 2021-3

Macromarketing,the Indispensable Discipline

Clifford J. Shultz, William L. Wilkie

Journal of Macromarketing

Select article: The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise

Retricted access

Research article

First published 2021-3

The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise

Shelby D. Hunt, Ashley Hass, Kerry T. Manis

Journal of Macromarketing

Select article: Marketing Myths and Marketing Realities: A Commentary on the Consumer as Voter,Judge and Jury

Retricted access

Other

First published 2011-3

Marketing Myths and Marketing Realities: A Commentary on the Consumer as Voter,Judge and Jury

Eric H. Shaw

Journal of Macromarketing

Select article: Envisioning and Developing Sustainable Enterprise

Retricted access

Research article

First published 2012-12

Envisioning and Developing Sustainable Enterprise

Mark Peterson

Journal of Macromarketing

Select article: Marketing,Realism,and Reality: A Plea for Putting More ‘‘Ideology’’ into Historical Research in Marketing

Retricted access

Research article

First published 2011-3

Marketing,Realism,and Reality: A Plea for Putting More ‘‘Ideology’’ into Historical Research in Marketing

Stefan Schwarzkopf

Journal of Macromarketing

Select article: The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing

Retricted access

Research article

First published 2021-3

The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing

Ahmet Ekici, Tugce Ozgen Genc, Hafize Celik

Journal of Macromarketing

1
2
3
4
10 / page

Article type

Publication date

Subjects

Access