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1-10 of 995 results for high-technology markets

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Select article: High Technology Marketing: Conceptualization and Case Study

Free access

Research article

First published 2006-4

High Technology Marketing: Conceptualization and Case Study

Naveen Yadav, Sanjeev Swami, Prosanto Pal

Vikalpa: The Journal for Decision Makers

Select article: The Nature of Organizational Search in High Technology Markets

Retricted access

Research article

First published 1993-5

The Nature of Organizational Search in High Technology Markets

Allen M. Weiss, Jan B. Heide

Journal of Marketing Research

Select article: The Value Relevance of Brand Attitude in High-Technology Markets

Retricted access

Announcement

First published 2001-11

The Value Relevance of Brand Attitude in High-Technology Markets

David A. Aaker, Robert Jacobson

Journal of Marketing Research

Select article: The Marketing of High-Technology Products and Services: Implications for Curriculum Content and Design

Retricted access

Research article

First published 2000-12

The Marketing of High-Technology Products and Services: Implications for Curriculum Content and Design

Jakki Mohr

Journal of Marketing Education

Select article: High Technology,Work,and Inequality in Southern Labor Markets

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Research article

First published 1990-02

High Technology,Work,and Inequality in Southern Labor Markets

GLENNA COLCLOUGH, CHARLES M. TOLBERT

Work and Occupations

Select article: High-Technology Agglomeration and the Labor Market: The Case of Silicon Valley

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Research article

First published 1991-10

High-Technology Agglomeration and the Labor Market: The Case of Silicon Valley

D P Angel

Environment and Planning A: Economy and Space

Select article: Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets

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Research article

First published 1995-7

Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets

Jan B. Heide, Allen M. Weiss

Journal of Marketing

Select article: Broadening the Marketing Curriculum with High Technology: An Academic Response to "World-Class" Industrial Evolution

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Research article

First published 1992-12

Broadening the Marketing Curriculum with High Technology: An Academic Response to "World-Class" Industrial Evolution

Roger Gomes, Gregory M. Pickett, Charles R. Duke

Journal of Marketing Education

Select article: R&D-Marketing Integration in Japanese High-Technology Firms: Hypotheses and Empirical Evidence

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Research article

First published 1993-3

R&D-Marketing Integration in Japanese High-Technology Firms: Hypotheses and Empirical Evidence

X. Michael Song, Mark E. Parry

Journal of the Academy of Marketing Science

Select article: Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

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Research article

First published 2014-3

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Hans Risselada, Peter C. Verhoef, Tammo H.A. Bijmolt

Journal of Marketing

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