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1-5 of 5 results for heuristiques de décision

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Research article

First published 2000-3

La comptabilité mentale comme autorégulation : Représentativité pour les catégories dirigées par un but

C. Miguel Brendl, Arthur B. Markman, E. Tory Higgins

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2006-10

John Goyder, Luc Boyer, Guil Martinelli

Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique

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Research article

First published 2000-12

Raphaëlle Lambert-Pandraud

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1991-12

Robert C. Blattberg, Stephen J. Hoch

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2008-6

Sharad Borle, Siddharth S. Singh, Dipak C. Jain

Recherche et Applications en Marketing (French Edition)