L'intégration des théories d'échanges et des théories heuristiques de la non-réponse dans les enquêtes : Depuis dix ans, on constate un intérêt croissant dans la théorisation de la non-réponse dans les enquêtes: Des chercheurs tels que Dillman, Groves et Couper ont construit pour tous les domaines des sciences sociales des schémas conceptuels pour expliquer pourquoi des gens acceptent ou refusent de participer à des enquêtes. Mais l'approfondissement conceptuel est source de complexification et de confusion. En débutant avec l'analyse de l'usage actuel, dans des articles sur la non-réponse dans plusieurs revues reconnues, des relations entre la théorie des échanges et la théorie des heuristiques psychologiques en faveur de la participation, nous construisons un schéma conceptuel à deux dimensions. Basé sur des travaux de Groves et Couper, une dimension est définie comme « l'importance de la prise de décision ». Ceci aide à situer l'interprétation heuristique des décisions de participer. La seconde dimension, appelée « force des facteurs culturels », clarifie les variétés différentes de la théorie des échanges qui examinent la décision de participer. De ce point de vue, il devient clair qu'une source de confusion dans la théorisation de la non-réponse est l'hétérogénéité des approches rassemblées sous le nom « d'échanges sociaux ». Au niveau le plus général, les échanges sociaux forment l'arrière plan de la plupart des théorisations de la non-réponse, mais une fois définis plus spécifiquement, il est possible de les emboîter dans l'une ou l'autre des cases d'un tableau à deux dimensions.
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