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1-3 of 3 results for hedonic versus utilitarian motivation

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Research article

First published 2018-9

Differential Effects of Customers’ Regulatory Fit on Trust,Perceived Value,and M-Commerce Use among Developing and Developed Countries

Narongsak (Tek) Thongpapanl, Abdul R. Ashraf, Luciano Lapa [...]

Journal of International Marketing

Open access

Research article

First published 2025-11

Jenna Adriana Maeve Barrett, Elina Jaakkola, Jonas Heller [...]

Journal of Service Research

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Research article

First published 2007-11

Shahana Sen, Dawn Lerman

Journal of Interactive Marketing