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Articles (16)

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1-10 of 16 results for hedonic and utilitarian choice

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Select article: Consumer Choice between Hedonic and Utilitarian Goods

Retricted access

Research article

First published 2000-2

Consumer Choice between Hedonic and Utilitarian Goods

Ravi Dhar, Klaus Wertenbroch

Journal of Marketing Research

Select article: Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

Retricted access

Research article

First published 2005-2

Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

Erica Mina Okada

Journal of Marketing Research

Select article: How Attribute Quantity Influences Option Choice

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Research article

First published 2012-12

How Attribute Quantity Influences Option Choice

Aner Sela, Jonah Berger

Journal of Marketing Research

Select article: Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants

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Research article

First published 2023-1

Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants

Yide Liu, Hiram Ting, Christian Ringle

Journal of Hospitality & Tourism Research

Select article: Giving against the Odds: When Tempting Alternatives Increase Willingness to Donate

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Research article

First published 2015-2

Giving against the Odds: When Tempting Alternatives Increase Willingness to Donate

Jennifer Savary, Kelly Goldsmith, Ravi Dhar

Journal of Marketing Research

Select article: Understanding Choice-Goal Compatibility,Dissonance and Decision Satisfaction

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Research article

First published 2011-2

Understanding Choice-Goal Compatibility,Dissonance and Decision Satisfaction

Wei Shao, Guanglin Shao

Australasian Marketing Journal

Select article: A Benefit Congruency Framework of Sales Promotion Effectiveness

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Research article

First published 2000-10

A Benefit Congruency Framework of Sales Promotion Effectiveness

Pierre Chandon, Brian Wansink, Gilles Laurent

Journal of Marketing

Select article: The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

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Research article

First published 2015-11

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend [...]

Journal of Marketing

Select article: The Golden Halo of Defaults in Simple Choices

Open access

Research article

First published 2025-4

The Golden Halo of Defaults in Simple Choices

Nicolette J. Sullivan, Alexander Breslav, Samyukta S. Doré [...]

Journal of Marketing Research

Select article: The Impact of Mobile Payment on Hedonic Preference

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Research article

First published 2023-5

The Impact of Mobile Payment on Hedonic Preference

Yining Yu, Xixian Peng, Lei Wang

Journal of Interactive Marketing

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