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Articles (30)

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1-10 of 30 results for hedonic and utilitarian attitudes

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Select article: The Hedonic and Utilitarian Dimensions of Attendees' Attitudes Toward Festivals

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Research article

First published 2006-08

The Hedonic and Utilitarian Dimensions of Attendees' Attitudes Toward Festivals

Dogan Gursoy, Eric R. Spangenberg, Denney G. Rutherford

Journal of Hospitality & Tourism Research

Select article: Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

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Research article

First published 2003-8

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann

Journal of Marketing Research

Select article: Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

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Research article

First published 2017-2

Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

Francesca Magno, Fabio Cassia, Marta Ugolini

Australian Journal of Management

Select article: Mobile hotel reservations and customer behavior: Channel familiarity and channel type

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Research article

First published 2021-1

Mobile hotel reservations and customer behavior: Channel familiarity and channel type

Jinkyung Jenny Kim, Bee-Lia Chua, Heesup Han

Journal of Vacation Marketing

Select article: Distributing Computing Devices in Classrooms: Hedonic and Utilitarian Influences on Science and Technology Attitudes

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Research article

First published 2020-6

Distributing Computing Devices in Classrooms: Hedonic and Utilitarian Influences on Science and Technology Attitudes

Young June Sah, Taj W. Makki, Shelia R. Cotten [...]

American Behavioral Scientist

Select article: Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process

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Research article

First published 2015-11

Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process

Abdul R. Ashraf, Narongsak (Tek) Thongpapanl

Journal of Interactive Marketing

Select article: How Attribute Quantity Influences Option Choice

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Research article

First published 2012-12

How Attribute Quantity Influences Option Choice

Aner Sela, Jonah Berger

Journal of Marketing Research

Select article: Revisiting the Team Identification-Value-Purchase Relationship in the Team-Licensed Merchandise Consumption Context: A Multidimensional Consumer Value Approach

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Research article

First published 2014-6

Revisiting the Team Identification-Value-Purchase Relationship in the Team-Licensed Merchandise Consumption Context: A Multidimensional Consumer Value Approach

Youngbum Kwon, Dae Hee Kwak

Sport Marketing Quarterly

Select article: The Integrated Model of Smartphone Adoption: Hedonic and Utilitarian Value Perceptions of Smartphones Among Korean College Students

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Research article

First published 2012-09

The Integrated Model of Smartphone Adoption: Hedonic and Utilitarian Value Perceptions of Smartphones Among Korean College Students

Heasun Chun, Hyunjoo Lee, Daejoong Kim

Cyberpsychology,Behavior,and Social Networking

Select article: Tourist Value Co-Creation Through Hedonic and Utilitarian Features in the Saudi case: Relational Trust,Service Innovation,and Smart Technology Adoption as Driving Factors

Open access

Research article

First published 2025-7

Tourist Value Co-Creation Through Hedonic and Utilitarian Features in the Saudi case: Relational Trust,Service Innovation,and Smart Technology Adoption as Driving Factors

Abrar Alhomaid, Tarek Bel Hadj

Sage Open

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