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Select article: Harmony but not uniformity: A narrative inquiry of in-group value creation in independent travel groups to Lijiang,China

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Research article

First published 2025

Harmony but not uniformity: A narrative inquiry of in-group value creation in independent travel groups to Lijiang,China

Jing Li, Stephanie Hui-Wen Chuah, Puvaneswaran Kunasekaran [...]

Journal of Vacation Marketing

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