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Review article

First published 2017-12

Using guilt appeals in communication

Camille Chédotal, Bénédicte Berthe, Bénédicte de Peyrelongue [...]

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2017-4

The Comparative Efficacy of a Hybrid Guilt-Fear Appeal and a Traditional Fear Appeal to Influence HPV Vaccination Intentions

Nick Carcioppolo, Cong Li, Elena V. Chudnovskaya [...]

Communication Research

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Research article

First published 1991-10

Guilt Appeals in Advertising: An Exploratory Study

Mary Beth Pinto, Susan Priest

Psychological Reports

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Research article

First published 2013-11

Of saints and sinners: How appeals to collective pride and guilt affect outgroup helping

Esther van Leeuwen, Wilco van Dijk, Ümit Kaynak

Group Processes & Intergroup Relations

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Research article

First published 1992-2

Note on Guilt Appeals in Advertising: Covariate Effects of Self-Esteem and Locus of Control

Mary Beth Pinto, N. Dan Worobetz

Psychological Reports

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Research article

First published 2020-11

The Effectiveness of Guilt and Shame Appeals on Health Communications: The Moderating Role of Self-construal and Personal Cultural Orientation

Hoang Sinh Nguyen, Daniel Laufer, Krisjanous Jayne

Australasian Marketing Journal

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Research article

First published 2008-11

How Guilt Level Affects Green Advertising Effectiveness?

Marissa Jiménez, Kenneth C.C. Yang

Journal of Creative Communications

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Research article

First published 2020-12

The Role Played by Self-Focused Emotional Ad Appeals on Intentions to Call a Domestic Violence Helpline: Exploring Guilt,Hope,and the Independent Self-Construal in an Indian Context

Sidharth Muralidharan, Carrie La Ferle, Lauren Howard

Social Marketing Quarterly

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Research article

First published 2013-9

Impact of norm perceptions and guilt on audience response to anti-smoking norm PSAs: The case of Korean male smokers

Hyegyu Lee, Hye-Jin Paek

Health Education Journal

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Research article

First published 2010-4

Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt

Nidhi Agrawal, Adam Duhachek

Journal of Marketing Research

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