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Articles (16)

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1-10 of 16 results for guerrilla marketing

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Select article: From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Open access

Research article

First published 2025-10

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Select article: How news went guerrilla marketing: a history,logic,and critique of brand journalism

Retricted access

Research article

First published 2021-1

How news went guerrilla marketing: a history,logic,and critique of brand journalism

Michael Serazio

Media,Culture & Society

Select article: Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas

Retricted access

Research article

First published 2017-9

Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas

Harshita Gupta, Saumya Singh

Media Watch

Select article: Book Review: Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia,by Alexander Fattal

Retricted access

Book review

First published 2020-6

Book Review: Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia,by Alexander Fattal

Andres Lombana-Bermudez

Journalism & Mass Communication Quarterly

Select article: Book Review: Your Ad Here: The Cool Sell of Guerrilla Marketing

Retricted access

Book review

First published 2014-5

Book Review: Your Ad Here: The Cool Sell of Guerrilla Marketing

Phil Bagust

Media International Australia

Select article: Book Review: Guerrilla Marketing Research: Marketing Research Techniques that can help any business make more money

Retricted access

Book review

First published 2007-7

Book Review: Guerrilla Marketing Research: Marketing Research Techniques that can help any business make more money

Nigel Bradley

International Journal of Market Research

Select article: Book Review: Guerrilla Marketing Online 2nd Edition: The Entrepreneur's Guide to Earning Profits on the Internet

Retricted access

Book review

First published 1999-3

Book Review: Guerrilla Marketing Online 2nd Edition: The Entrepreneur's Guide to Earning Profits on the Internet

Simon P. Attle

Sport Marketing Quarterly

Select article: Guerrilla farms: Practicing food sovereignty in Assam

Retricted access

Research article

First published 2025-6

Guerrilla farms: Practicing food sovereignty in Assam

Dixita Deka, Dolly Kikon

Environment and Planning D: Society and Space

Select article: Markets of Protection

Retricted access

Research article

First published 2006-09

Markets of Protection

Alpa Shah

Critique of Anthropology

Select article: Reassessing the Effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement

Retricted access

Research article

First published 2018-8

Reassessing the Effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Australasian Marketing Journal

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