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Open access

Research article

First published 2021-7

Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

Minh-Tri Ha

Sage Open

Retricted access

Research article

First published 2019-6

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Utkal Khandelwal, Kushagra Kulshreshtha, Vikas Tripathi

Paradigm: A Management Research Journal

Retricted access

Research article

First published 2021-9

Multidimensional green brand equity: A cross-cultural scale development and validation study

Muhammad Ishtiaq Ishaq

International Journal of Market Research

Retricted access

Research article

First published 2021-1

Urban green boosterism and city affordability: For whom is the ‘branded’ green city?

Melissa Garcia-Lamarca, Isabelle Anguelovski, Helen Cole [...]

Urban Studies

Retricted access

Research article

First published 2015-03

Remanufactured Products in Closed‐Loop Supply Chains for Consumer Goods

James D. Abbey, Margaret G. Meloy, V. Daniel R. Guide [...]

Production and Operations Management

Retricted access

Research article

First published 2026

Emotional Responses to Sustainability Appeals in Advertising: Possibilities for Understanding Brand Equity in Banks

Diogo Rógora Kawano, Leandro Leonardo Batista

Journal of Creative Communications

Open access

Research article

First published 2023-9

Expelled from the garden? Understanding the dynamics of green gentrification in Vancouver,British Columbia

Daniel L Sax, Lorien Nesbitt, Shannon Hagerman

Environment and Planning E: Nature and Space

Search results

Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Multidimensional green brand equity: A cross-cultural scale development and validation study

Urban green boosterism and city affordability: For whom is the ‘branded’ green city?

Remanufactured Products in Closed‐Loop Supply Chains for Consumer Goods

Emotional Responses to Sustainability Appeals in Advertising: Possibilities for Understanding Brand Equity in Banks

Expelled from the garden? Understanding the dynamics of green gentrification in Vancouver,British Columbia