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1-2 of 2 results for green advertising receptivity

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Select article: The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Open access

Research article

First published 2025-10

The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Tran Thu Thao, Le Thi Phuong Linh, Nguyen Quoc Cuong

Sage Open

Select article: Greenwashing Understanding Among Indian Consumers and Its Impact on Their Green Consumption

Retricted access

Research article

First published 2024-4

Greenwashing Understanding Among Indian Consumers and Its Impact on Their Green Consumption

Deepti Jog, Divya Singhal

Global Business Review

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