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First published 2001-04

Modality and Offering Effects in Sales Presentations for a Good versus a Service

David M. Szymanski

Journal of the Academy of Marketing Science

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Research article

First published 1990-01

The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability

Keith B. Murray, John L. Schlacter

Journal of the Academy of Marketing Science

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Research article

First published 2017-1

Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers

Amna Kirmani, Rebecca W. Hamilton, Debora V. Thompson [...]

Journal of Marketing

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Research article

First published 2015-11

A Five-Component Customer Commitment Model

Timothy L. Keiningham, Carly M. Frennea, Lerzan Aksoy [...]

Journal of Service Research

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Research article

First published 2019-6

Sunday Football or Church? A Case Study in Substitutes and Complements

Ryan T. Cragun, John Stinespring, Andrew Tillman

Review of Religious Research

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Research article

First published 2000-10

Life History Reports of Young Adults Previously Referred for Mental Health Services

Stephanie H. Mcconaughy, Martha E. Wadsworth

Journal of Emotional and Behavioral Disorders

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Research article

First published 2013-5

The Effect of Culture and Salespersons’ Retail Service Quality on Impulse Buying

Chanthika Pornpitakpan, Jie Hui Han

Australasian Marketing Journal

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Research article

First published 2018-2

Customer Interaction and Innovation in Hybrid Offerings

Mario Schaarschmidt, Gianfranco Walsh, Heiner Evanschitzky

Journal of Service Research

Open access

Research article

First published 2024-11

Who accessed STI testing in Britain during the COVID-19 pandemic and how: Findings from Natsal-COVID,a cross-sectional quasi-representative survey

Nuria Gallego Marquez, Alison R. Howarth, Emily Dema [...]

International Journal of STD & AIDS

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Other

First published 1993-01

The Traditional Distinction between Public and Private Goods Needs to Be Expanded,Not Abandoned

Roy D. Adams, Ken McCormick

Journal of Theoretical Politics

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