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1-10 of 159 results for good-cause marketing

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Select article: The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

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Research article

First published 2000-04

The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

Michael J. Barone, Anthony D. Miyazaki, Kimberly A. Taylor

Journal of the Academy of Marketing Science

Select article: Communicating the Right Emotion to Generate Help for Connected Versus Unconnected Others

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Research article

First published 2010-8

Communicating the Right Emotion to Generate Help for Connected Versus Unconnected Others

Tine Faseur, Maggie Geuens

Communication Research

Select article: Dalit Capital and Markets: A Case of Unfavourable Inclusion

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Research article

First published 2018-6

Dalit Capital and Markets: A Case of Unfavourable Inclusion

Aseem Prakash

Journal of Social Inclusion Studies

Select article: Substitution in Household Production and the Efficiency of in-Kind Transfers

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Research article

First published 1978-04

Substitution in Household Production and the Efficiency of in-Kind Transfers

William R. Johnson

Public Finance Review

Select article: Regional Modelling and Structural Stability

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Research article

First published 1979-12

Regional Modelling and Structural Stability

T Puu

Environment and Planning A: Economy and Space

Select article: Nonoptimal Levels of Suburbanization

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Research article

First published 2003-2

Nonoptimal Levels of Suburbanization

Philip E Graves

Environment and Planning A: Economy and Space

Select article: Evolution of Consumption: A Psychological Ownership Framework

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Research article

First published 2021-1

Evolution of Consumption: A Psychological Ownership Framework

Carey K. Morewedge, Ashwani Monga, Robert W. Palmatier [...]

Journal of Marketing

Select article: Market Risk—An Analytical Framework

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First published 1968-4

Market Risk—An Analytical Framework

Mark R. Greene

Journal of Marketing

Select article: The Critical Contribution of Social Marketing

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First published 2003-09

The Critical Contribution of Social Marketing

Gerard Hastings, Michael Saren

Marketing Theory

Select article: Reinforcement of Brands Inspired by Faith with the Paradox of Cultural Divergence in Indian FMCG Market

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Research article

First published 2020-1

Reinforcement of Brands Inspired by Faith with the Paradox of Cultural Divergence in Indian FMCG Market

P. Baba Gnanakumar

IIM Kozhikode Society & Management Review

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