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Research article

First published 2007-8

Foreign market entry and expansion – Directions for strategic organizational growth based on a global system perspective

Sameer Kumar, Usman Waheed

Information Knowledge Systems Management

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Research article

First published 2000-6

Entrepreneurship and Marketing Strategy: The SME under Globalization

Gary Knight

Journal of International Marketing

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Research article

First published 1989-03

"Will a Global Marketing Strategy Work? An Energy Conservation Perspective"

Bronislaw J. Verhage, Lee D. Dahringer, Edward W. Cundiff

Journal of the Academy of Marketing Science

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Research article

First published 1997-03

A Framework for Analysis of Strategy Development in Globalizing Markets

Carl Arthur Solberg

Journal of International Marketing

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Research article

First published 1991-01

Developing Global Products and Marketing Strategies: A Construct and a Research Agenda

James Wills, A. Coskun Samli, Laurence Jacobs

Journal of the Academy of Marketing Science

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Research article

First published 2007-11

The Role of Local Strategies on a Globalizing Market

Sara Värlander

Space and Culture

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Research article

First published 2002-10

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

Shaoming Zou, S. Tamer Cavusgil

Journal of Marketing

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Research article

First published 1996-12

Executive Insights: The Korean Automobile Industry—Challenges and Strategies in the Global Market

Dong-Ok Lee, Keunchul Lee, Jae-Jin Kim [...]

Journal of International Marketing

Open access

Research article

First published 2023-3

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen [...]

Journal of International Marketing

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Research article

First published 2009-8

Mergers & Acquisitions Update: Changing the Strategic Paradigm in the Global Generics Market

Vijay P. Karwal

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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