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1-10 of 13 results for global brand architecture

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Select article: Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture

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Research article

First published 2015-6

Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture

M. Berk Talay, Janell D. Townsend, Sengun Yeniyurt

Journal of International Marketing

Select article: Book Review: Regenerating Culture and Society: Architecture,Art and Urban Style within the Global Politics of City-branding

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Book review

First published 2012-11

Book Review: Regenerating Culture and Society: Architecture,Art and Urban Style within the Global Politics of City-branding

Urban Studies

Select article: Heritage as Contemporary Design: India’s Titan Watch Experience Discovered India in America

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Research article

First published 2020-6

Heritage as Contemporary Design: India’s Titan Watch Experience Discovered India in America

Abhijit Bansod

Journal of Heritage Management

Select article: Towards a monumental experience: Fandom and corporate imaginary within the LEGO inside tour

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Research article

First published 2024-11

Towards a monumental experience: Fandom and corporate imaginary within the LEGO inside tour

Vlada Botorić

Journal of Consumer Culture

Select article: The interplay of mediascapes and cityscapes in a sports mega-event

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Research article

First published 2013-8

The interplay of mediascapes and cityscapes in a sports mega-event

Sami Kolamo, Jani Vuolteenaho

International Communication Gazette

Select article: Affordances-Based Brand Relations: An Inquire on Memetic Brands on Instagram

Open access

Research article

First published 2021-4

Affordances-Based Brand Relations: An Inquire on Memetic Brands on Instagram

Alessandro Caliandro, Guido Anselmi

Social Media + Society

Select article: Euro-commentary: Performing European Space?

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Research article

First published 2006-01

Euro-commentary: Performing European Space?

Donald McNeill

European Urban and Regional Studies

Select article: Branding of new and generic/biosimilar products: New concepts and methods (in-depth qualitative study)

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Research article

First published 2014-3

Branding of new and generic/biosimilar products: New concepts and methods (in-depth qualitative study)

Alex Kudrin

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Select article: Berlin,the Virtual Global City

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Research article

First published 2004-08

Berlin,the Virtual Global City

Janet Ward

Journal of Visual Culture

Select article: Infrastructures for media ‘extension’: licensing trade expos and the production of media distribution

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Research article

First published 2022-3

Infrastructures for media ‘extension’: licensing trade expos and the production of media distribution

Dario Lolli

Media,Culture & Society

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