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Articles (160)

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1-10 of 160 results for global and local brands

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Select article: How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective

Retricted access

Research article

First published 2016-12

How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective

Vasileios Davvetas, Adamantios Diamantopoulos

Journal of International Marketing

Select article: “Should have I Bought the other One?” Experiencing Regret in Global versus Local Brand Purchase Decisions

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Research article

First published 2018-6

“Should have I Bought the other One?” Experiencing Regret in Global versus Local Brand Purchase Decisions

Vasileios Davvetas, Adamantios Diamantopoulos

Journal of International Marketing

Select article: Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

Open access

Research article

First published 2021-3

Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

Hao Liu, Klaus Schoefer, Fernando Fastoso [...]

Journal of International Marketing

Select article: Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging

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Research article

First published 2022-10

Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging

Ekaterina Salnikova, Yuliya Strizhakova, Robin A. Coulter

Journal of Marketing Research

Select article: The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western,Asian,and Domestic Retailers

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Research article

First published 2012-12

The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western,Asian,and Domestic Retailers

Bernhard Swoboda, Karin Pennemann, Markus Taube

Journal of International Marketing

Select article: An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

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Research article

First published 2015-3

An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

Yi Xie, Rajeev Batra, Siqing Peng

Journal of International Marketing

Select article: Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

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Research article

First published 2024-9

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Eda Sayin, Nilüfer Z. Aydınoğlu, Ayşegül Özsomer [...]

Journal of International Marketing

Select article: The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

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Research article

First published 2012-6

The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Ayşegül Özsomer

Journal of International Marketing

Select article: How Local/Global is your Brand?

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Research article

First published 2016

How Local/Global is your Brand?

Joan Llonch-Andreu, Miguel ángel López-Lomelí, Jorge Eduardo Gómez-Villanueva

International Journal of Market Research

Select article: Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

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Research article

First published 2015-3

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Yuliya Strizhakova, Robin A. Coulter

Journal of International Marketing

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