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Research article

First published 2012-3

Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective

Stanford A. Westjohn, Nitish Singh, Peter Magnusson

Journal of International Marketing

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Research article

First published 2016-6

The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global versus Local Consumer Culture Positioning

Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson [...]

Journal of International Marketing

Open access

Research article

First published 2024-12

Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets

Onur Osmanoglu, Ayşegül Özsomer, Gunes Biliciler

Journal of International Marketing

Retricted access

Research article

First published 2019-3

Global Versus Local Consumer Culture: Theory,Measurement,and Future Research Directions

Jan-Benedict E.M. Steenkamp

Journal of International Marketing

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Research article

First published 1999-1

Brand Positioning through Advertising in Asia,North America,and Europe: The Role of Global Consumer Culture

Dana L. Alden, Jan-Benedict E.M. Steenkamp, Rajeev Batra

Journal of Marketing

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Research article

First published 2020-1

Culturally Polite Communication: Enhancing the Effectiveness of the Localization Strategy

Dongmei Li, Robert Kreuzbauer, Chi-yue Chiu [...]

Journal of Cross-Cultural Psychology

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Research article

First published 2012-6

The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Ayşegül Özsomer

Journal of International Marketing

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Research article

First published 2011-9

Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning

Edwin J. Nijssen, Susan P. Douglas

Journal of International Marketing

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Research article

First published 2019-7

Cosmopolitanism,Materialism,Consumer Ethnocentrism and Consumer Behaviour: Evidence from Aboriginal Tripuri Tribe of India

Manish Das, Debarshi Mukherjee

IIM Kozhikode Society & Management Review

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Research article

First published 2011-6

A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands

Karen L. Becker-Olsen, Charles R. Taylor, Ronald Paul Hill [...]

Journal of International Marketing

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