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Research article

First published 1966-11

Geographic Mobility and Market Segmentation

Alan R. Andreasen

Journal of Marketing Research

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Research article

First published 1986-1

The Generalizability of Psychographic Market Segments across Geographic Locations

Jack A. Lesser, Marie Adele Hughes

Journal of Marketing

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Review article

First published 2006-7

The Impact of Nondisclosure of Geographic Segment Earnings on Earnings Predictability

Ole-Kristian Hope, Wayne B. Thomas, Glyn Winterbotham

Journal of Accounting,Auditing & Finance

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Research article

First published 1987-1

Transferability of Preference Models across Segments and Geographic Areas

U. N. Umesh

Journal of Marketing

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Research article

First published 1986-4

The Nine Nations of North America and the Value Basis of Geographic Segmentation

Lynn R. Kahle

Journal of Marketing

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Research article

First published 2001

Multicriteria Dynamic Segmentation: Geographic Information System Application for Managing Retroreflectivity of Pavement Marking

Wayne A. Sarasua, Yuchen Wang, David B. Clarke [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2007-1

Bayesian Approach Based on Geographic Information System to Identify Hazardous Roadway Segments for Traffic Crashes

Linhua Li, Yunlong Zhang

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2019-5

Segment Reporting Practices in India: A Case Study of TCS

Gayatri Guha Roy, Bhagaban Das

Emerging Economy Studies

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Research article

First published 1983-03

Geographic Mobility and Demographic and Socioeconomic Market Segmentation

Gerald Albaum, Del I. Hawkins

Journal of the Academy of Marketing Science

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Research article

First published 2025

Practice and application of three-dimensional modeling algorithm based on multi-source data fusion in geographic information systems

Jun Cheng

Journal of Computational Methods in Sciences and Engineering

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