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1-10 of 1093 results for general theory of marketing

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Select article: The General Theory of Marketing

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Research article

First published 1968-1

The General Theory of Marketing

Robert Bartels

Journal of Marketing

Select article: An Evaluation of the General Theory of Marketing

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Research article

First published 1972-7

An Evaluation of the General Theory of Marketing

Christian R. A. Pinson, Reinhard Angelmar, Eduardo L. Roberto

Journal of Marketing

Select article: General Theories and the Fundamental Explananda of Marketing

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Research article

First published 1983-9

General Theories and the Fundamental Explananda of Marketing

Shelby D. Hunt

Journal of Marketing

Select article: Lawlike Generalizations and Marketing Theory

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Research article

First published 1973-7

Lawlike Generalizations and Marketing Theory

Shelby D. Hunt

Journal of Marketing

Select article: Industrial Organization Economics and Alderson's General Theory of Marketing

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Research article

First published 1992-03

Industrial Organization Economics and Alderson's General Theory of Marketing

Richard L. Priem

Journal of the Academy of Marketing Science

Select article: General Living Systems Theory and Marketing: A Framework for Analysis

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Research article

First published 1981-9

General Living Systems Theory and Marketing: A Framework for Analysis

R. Eric Reidenbach, Terence A. Oliva

Journal of Marketing

Select article: The Application of General Systems Theory to an Analysis of Marketing Systems

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Research article

First published 1983-12

The Application of General Systems Theory to an Analysis of Marketing Systems

Grahame R. Dowling

Journal of Macromarketing

Select article: The General Theory of Marketing Ethics: A Revision and Three Questions

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Research article

First published 2006-12

The General Theory of Marketing Ethics: A Revision and Three Questions

Shelby D. Hunt, Scott J. Vitell

Journal of Macromarketing

Select article: An Empirical Investigation of a General Theory of Marketing Ethics

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Research article

First published 1990-03

An Empirical Investigation of a General Theory of Marketing Ethics

Michael A. Mayo, Lawrence J. Marks

Journal of the Academy of Marketing Science

Select article: Commentary on an Empirical Investigation of a General Theory of Marketing Ethics

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Research article

First published 1990-03

Commentary on an Empirical Investigation of a General Theory of Marketing Ethics

Shelby Hunt

Journal of the Academy of Marketing Science

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