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1-5 of 5 results for gamification of advertising

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Select article: Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising

Retricted access

Research article

First published 2025-2

Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising

Sreejesh S., Tathagata Ghosh

Australasian Marketing Journal

Select article: Can gamification marketing enhance the digital destination image of cultural heritage sites?

Retricted access

Research article

First published 2025

Can gamification marketing enhance the digital destination image of cultural heritage sites?

Wan-Ya Zhang, Shu-Ning Zhang, Wen-Qi Ruan [...]

Journal of Vacation Marketing

Select article: Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory,Attitude,and Purchase Intention

Retricted access

Research article

First published 2021-8

Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory,Attitude,and Purchase Intention

Tathagata Ghosh, S. Sreejesh, Yogesh K. Dwivedi

Journal of Interactive Marketing

Select article: A Real-Time Bidding Gamification Service of Retailer Digital Transformation

Open access

Research article

First published 2022-4

A Real-Time Bidding Gamification Service of Retailer Digital Transformation

Chang-Yi Kao, Hao-En Chueh

Sage Open

Select article: Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts

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Research article

First published 2015-11

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts

Jennifer Christie Siemens, Scott Smith, Dan Fisher [...]

Journal of Interactive Marketing

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