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Research article

First published 2026

Reducing Light Use With Gain-and Loss-Framed Prompts: Field Experiments

Krzysztof J. Leoniak, Wojciech Cwalina

Environment and Behavior

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Research article

First published 2012-6

The Effects of Gender and Gain Versus Loss Frame on Processing Breast Cancer Screening Messages

Hyo Jung Kim

Communication Research

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Research article

First published 2020-12

Can Emotions Capture the Elusive Gain-Loss Framing Effect? A Meta-Analysis

Robin L. Nabi, Nathan Walter, Neekaan Oshidary [...]

Communication Research

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Research article

First published 2018-3

The Effects of Gain- and Loss-Framed Advice Messages on Recipients’ Responses to Advice

JooYoung Jang, Bo Feng

Journal of Language and Social Psychology

Open access

Research article

First published 2019

The Influence of Gain-Framed and Loss-Framed Health Messages on Nutrition and Physical Activity Knowledge

Deborah S. Fetter, Madan Dharmar, Suzanne Lawry-Hall [...]

Sage Open Pediatrics

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Research article

First published 2016-9

Effects of Gain/Loss Framing in Cyber Defense Decision-Making

Nathan Bos, Celeste Lyn Paul, John R. Gersh [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2010-03

A Randomized Evaluation of Loss and Gain Frames in an Invitation to Screening for Type 2 Diabetes

Paul Park, Rebecca K. Simmons, A. Toby Prevost [...]

Journal of Health Psychology

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Research article

First published 2013-11

Gaining perspective: The effects of message frame on viewer attention to and recall of osteoporosis prevention print advertisements

Deborah A O’Malley, Amy E Latimer-Cheung

Journal of Health Psychology

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Research article

First published 2012-7

Preaching to the choir? The influence of personal relevance on the effects of gain- and loss-framed health-promoting messages

Jonathan Van ’t Riet, Rob Ruiter, Hein De Vries

Journal of Health Psychology

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Research article

First published 1999-11

The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior

Alexander J. Rothman, Steven C. Martino, Brian T. Bedell [...]

Personality and Social Psychology Bulletin

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