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Retricted access

Research article

First published 2009-6

The Influence of the Product Package on Functional and Symbolic Associations of Brand Image

Gaëlle Pantin-Sohier

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2018-1

Effect of Credible Reviews on Brand Image: A Mixed Method Approach

Uttam Chakraborty, Savita Bhat

IIM Kozhikode Society & Management Review

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Research article

First published 2018-8

Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates

Hang-Yee Chan, Maarten Boksem, Ale Smidts

Journal of Marketing Research

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Research article

First published 2019-9

Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

Na Su, Yaou Hu, Hyounae (Kelly) Min

Journal of Hospitality & Tourism Research

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Research article

First published 2009-1

Brand Image Formation as a Function of Involvement and Familiarity

Mala Srivastava, Rutu Mody Kamdar

Paradigm: A Management Research Journal

Open access

Research article

First published 2022-10

Customer-Defined Market Orientation,Brand Image and Customer Satisfaction: A Mediation Approach

Mustafa Rehman Khan, Naveed R. Khan, V V Ravi Kumar [...]

Sage Open

Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

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Research article

First published 2023-7

Tea tourism: Designation of origin brand image,destination image,and visit intention

Shao-Hua Liang, Ivan Ka Wai Lai

Journal of Vacation Marketing

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Research article

First published 1986-10

Strategic Brand Concept-Image Management

C. Whan Park, Bernard J. Jaworski, Deborah J. MacInnis

Journal of Marketing

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Research article

First published 2016-6

Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett [...]

Journal of International Marketing

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