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1-10 of 183 results for foreign brands

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Select article: The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries

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Research article

First published 2012-11

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries

Valentyna Melnyk, Kristina Klein, Franziska Völckner

Journal of Marketing

Select article: Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision

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Research article

First published 2020-9

Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision

Tijo Thomas, Naveli Singh, K. G. Ambady

Vision: The Journal of Business Perspective

Select article: Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

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Research article

First published 2017-3

Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

Luping Sun, Xiaona Zheng, Meng Su [...]

Journal of International Marketing

Select article: Face or Subjective Norm? Chinese College Students’ Purchase Behaviors Toward Foreign Brand Jeans

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Research article

First published 2010-7

Face or Subjective Norm? Chinese College Students’ Purchase Behaviors Toward Foreign Brand Jeans

Byoungho Jin, Ji Hye Kang

Clothing and Textiles Research Journal

Select article: Local Branding in a Foreign Product Category in an Emerging Market

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Research article

First published 2005-12

Local Branding in a Foreign Product Category in an Emerging Market

Giana M. Eckhardt

Journal of International Marketing

Select article: Market Share Performance of Foreign and Domestic Brands in China

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Research article

First published 2006-6

Market Share Performance of Foreign and Domestic Brands in China

Gerald Yong Gao, Yigang Pan, David K. Tse [...]

Journal of International Marketing

Select article: Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands

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Research article

First published 2013-12

Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands

Alireza Nalchi Kashi

Global Business Review

Select article: Foreign Branding and Its Effects on Product Perceptions and Attitudes

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Research article

First published 1994-5

Foreign Branding and Its Effects on Product Perceptions and Attitudes

France Leclerc, Bernd H. Schmitt, Laurette Dubé

Journal of Marketing Research

Select article: Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations

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Research article

First published 2019-6

Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations

George Balabanis, Anastasia Stathopoulou, Jiayu Qiao

Journal of International Marketing

Select article: The Distribution Channels for Foreign-brand Apparel in China: Structure,Government’s Role,and Problems

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Research article

First published 2002-06

The Distribution Channels for Foreign-brand Apparel in China: Structure,Government’s Role,and Problems

Li Zhang, Marsha A. Dickson, Sharron J. Lennon

Clothing and Textiles Research Journal

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