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Articles (64)

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1-10 of 64 results for football brand

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Select article: Determinants of Russian Football Club Brands

Retricted access

Research article

First published 2017-11

Determinants of Russian Football Club Brands

Dennis Coates, Iuliia Naidenova, Petr Parshakov

International Journal of Sport Finance

Select article: Brand Accumulation and Depreciation: Evidence from European Football Leagues

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Research article

First published 2025-8

Brand Accumulation and Depreciation: Evidence from European Football Leagues

Dennis Coates, Arne Feddersen, Iuliia Naidenova [...]

International Journal of Sport Finance

Select article: Brands,cities and (post-)politics: A comparative analysis of urban strategies for the Universiade 2013 and the World Football Cup 2018 in Russia

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Research article

First published 2015-4

Brands,cities and (post-)politics: A comparative analysis of urban strategies for the Universiade 2013 and the World Football Cup 2018 in Russia

Andrey Makarychev, Alexandra Yatsyk

European Urban and Regional Studies

Select article: Discordant fandom and global football brands: ‘Let the people sing’

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Research article

First published 2017-11

Discordant fandom and global football brands: ‘Let the people sing’

Paul Hewer, Martin Gannon, Renzo Cordina

Journal of Consumer Culture

Select article: The Use of Football as a Country Branding Strategy. Case Study

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Research article

First published 2014-9

The Use of Football as a Country Branding Strategy. Case Study

Xavier Ginesta, Jordi de San Eugenio

Communication & Sport

Select article: Understanding Sporting Social Media Brand Communities,Place and Social Capital: A Netnography of Football Fans

Open access

Research article

First published 2023-4

Understanding Sporting Social Media Brand Communities,Place and Social Capital: A Netnography of Football Fans

Alex Fenton, Brendan James Keegan, Keith D. Parry

Communication & Sport

Select article: Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding across Rival Teams

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Research article

First published 2019-12

Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding across Rival Teams

Davis S. Martin, Kyle M. Townsend, Yun Wang [...]

Sport Marketing Quarterly

Select article: The interplay of mediascapes and cityscapes in a sports mega-event

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Research article

First published 2013-8

The interplay of mediascapes and cityscapes in a sports mega-event

Sami Kolamo, Jani Vuolteenaho

International Communication Gazette

Select article: Understanding value co-creation in a co-consuming brand community

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Other

First published 2011-9

Understanding value co-creation in a co-consuming brand community

Siwarit Pongsakornrungsilp, Jonathan E. Schroeder

Marketing Theory

Select article: Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices

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Research article

First published 2020-3

Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices

Jerred Junqi Wang, Jessica R. Braunstein-Minkove, Thomas A. Baker [...]

Sport Marketing Quarterly

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