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Research article

First published 2019-4

Food and cuisine image in destination branding: Toward a conceptual model

Mun Y Lai, Catheryn Khoo-Lattimore, Ying Wang

Tourism and Hospitality Research

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Research article

First published 2011-1

Food as a form of Destination Identity: A Tourism Destination Brand Perspective

Yi-Chin Lin, Thomas E. Pearson, Liping A. Cai

Tourism and Hospitality Research

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Research article

First published 2026-1

Antecedents and consequences of the creative food tourism experience: Brand equity insights

Ahmed Magdy

Tourism and Hospitality Research

Open access

Research article

First published 2024-10

Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry

Luis Alex Carbajal-Rubio, Elizabeth Emperatriz García-Salirrosas, Miluska Villar-Guevara [...]

Sage Open

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Research article

First published 2018-12

Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry

Jalal Rajeh Hanaysha, Richard Jan Pech

Global Business Review

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Research article

First published 2020-12

Expatriate Consumers’ Adaptations and Food Brand Choices: A Compensatory Control Perspective

Dario Miocevic, Srdan Zdravkovic

Journal of International Marketing

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Research article

First published 2025

Boosting Customer Satisfaction: The Power of Brand Image in Vietnam’s Fast-food Scene

Van Kien Pham, Minh Hieu Vo, Ai Van Huynh [...]

Business Perspectives and Research

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Research article

First published 2023

Consumer Perceptions of Online Food Delivery Services: Examining the Impact of Food Biosafety Measures and Brand Image

Carlos Arturo Hoyos-Vallejo, Nelson Carrión-Bósquez, Juan Cardona-Prada

Global Business Review

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Research article

First published 2024-9

Toward a solution to retailer food waste? Influences of ordinary transgression on symbolic associations and the relationship with the brand

Audrey Hanan, Jean-Louis Moulins, Pierre Valette-Florence

Recherche et Applications en Marketing (English Edition)

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Case report

First published 2025-9

MTR Foods—Redesigning Brand Identity and Brand Architecture

Ruppal Walia Sharma, Renuka Kamath

Asian Journal of Management Cases

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