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Research article

First published 2025-1

How to enhance online reputation? An empirical study from a joint customer–firm perspective

Francisco Peco-Torres, Ana I. Polo-Peña, Dolores M. Frías-Jamilena

Journal of Vacation Marketing

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Research article

First published 2021-11

Complaint Publicization in Social Media

Alireza Golmohammadi, Taha Havakhor, Dinesh K. Gauri [...]

Journal of Marketing

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Research article

First published 1996-11

The perceived value of direct mail advertising in small retail firms: Threat to local newspapers?

Judy Foster Davis

Journal of Interactive Marketing

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Research article

First published 2003-1

Firms Reap what they Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers’ Evaluations of Complaint Handling

James G. Maxham, Richard G. Netemeyer

Journal of Marketing

Open access

Research article

First published 2023-4

Perceived regulatory compliance in micro-firms: The case of English accommodation providers

Marc E. Betton, J. Robert Branston, Philip R. Tomlinson

Journal of General Management

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Research article

First published 2016-11

Storytelling and cultural family value transmission: Value perception of stories in family firms

Mirko Zwack, Nils D Kraiczy, Arist von Schlippe [...]

Management Learning

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Research article

First published 2006-02

The Firm's Strategy Type and Market Value

Runu Kumari, Devashis Mitra, Gopalan Srinivasan

Global Business Review

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Research article

First published 2013-3

Market Orientation as a Strategy for the Rural Tourism Sector

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina

Journal of Travel Research

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Research article

First published 2021-2

Who makes acquisitions? An empirical investigation of restaurant firms

Tarik Dogru, Ozgur Ozdemir, Murat Kizildag [...]

Tourism Economics

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Research article

First published 2015-9

From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction

Ashwin Malshe, Manoj K. Agarwal

Journal of Marketing

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