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Research article

First published 2009-11

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

Martha Myslinski Tipton, Sundar G. Bharadwaj, Diana C. Robertson

Journal of Marketing

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Research article

First published 1987-1

Facade and Self-Deception in the Deteriorating Financial Firm

Frederick E. Balderston

California Management Review

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Research article

First published 2017-12

Demand for “Healthy” Products: False Claims and FTC Regulation

Anita Rao, Emily Wang

Journal of Marketing Research

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Research article

First published 2008-9

Controlling Deceptive Advertising in China: An Overview

Zhihong Gao

Journal of Public Policy & Marketing

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Research article

First published 2014-6

Reviews without a Purchase: Low Ratings,Loyal Customers,and Deception

Eric T. Anderson, Duncan I. Simester

Journal of Marketing Research

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Research article

First published 2025-7

Collective Bargaining and Strategic Disclosure in Earnings Conference Calls

Matt Bjornsen, Chuong Do, Thomas C. Omer

Journal of Accounting,Auditing & Finance

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Other

First published 2002-4

Deceptive Inquiries Made to Drug Information Departments

Charles F. Curran

Therapeutic Innovation & Regulatory Science

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Research article

First published 1999-3

Pricing and Public Policy: A Research Agenda and an Overview of the Special Issue

Dhruv Grewal, Larry D. Compeau

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2008-4

Commercializing Social Interaction: The Ethics of Stealth Marketing

Kelly D. Martin, N. Craig Smith

Journal of Public Policy & Marketing

Open access

Research article

First published 2025-02

Exploring the linear and nonlinear impact of corporate social responsibility on firm value

Davood Askarany, Abbas Ali Daryaei, Mehdi Maranjory [...]

International Journal of Engineering Business Management

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