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Articles (217)

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1-10 of 217 results for firm–consumer relationship

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Select article: Consumer Reactions to Firm Signals in Asymmetric Relationships

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Research article

First published 2005-08

Consumer Reactions to Firm Signals in Asymmetric Relationships

Sonia San Martín, Carmen Camarero

Journal of Service Research

Select article: Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results From a Dispositional Approach

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Research article

First published 2003-1

Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results From a Dispositional Approach

Edwin Nijssen, Jagdip Singh, Deepak Sirdeshmukh [...]

Journal of the Academy of Marketing Science

Select article: Open Business Models and Closed-Loop Value Chains: Redefining the Firm-Consumer Relationship

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Research article

First published 2016-5

Open Business Models and Closed-Loop Value Chains: Redefining the Firm-Consumer Relationship

Sebastian Kortmann, Frank Piller

California Management Review

Select article: Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects

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Research article

First published 2015-5

Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects

Peggy J. Liu, Cait Lamberton, Kelly L. Haws

Journal of Marketing

Select article: Relationship Between Corporate Foundation Giving and the Economic Cycle for Consumer- and Industrial-Oriented Firms

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Research article

First published 2017-11

Relationship Between Corporate Foundation Giving and the Economic Cycle for Consumer- and Industrial-Oriented Firms

Dane K. Peterson, Yingcai Su

Business & Society

Select article: Measuring and Managing Consumer Sentiment in an Online Community Environment

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Research article

First published 2015-10

Measuring and Managing Consumer Sentiment in an Online Community Environment

Christian Homburg, Laura Ehm, Martin Artz

Journal of Marketing Research

Select article: Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information

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Research article

First published 2011-2

Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information

Andreas B. Eisingerich, Gaia Rubera, Matthias Seifert [...]

Journal of Service Research

Select article: Value Transformation in Relationship Marketing

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Research article

First published 1999-6

Value Transformation in Relationship Marketing

Nikolaos Tzokas, Michael Saren

Australasian Marketing Journal

Select article: The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

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Research article

First published 2007-10

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Yuping Liu

Journal of Marketing

Select article: The Influence of Corporate Social Responsiblity on Actual Buying Behaviour: A Study of Indian Consumers

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Research article

First published 2020-6

The Influence of Corporate Social Responsiblity on Actual Buying Behaviour: A Study of Indian Consumers

Asiya Chaudhary, Shabir Ahmad Hurrah, Shafat Maqbool

Metamorphosis: A Journal of Management Research

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